Nearly a century of honest, hard work - to become the largest water and coffee distributor of their kind in the country.
But with increasing competition in their core markets, Crystal Rock needed a blueprint for the next century of the business.
They called on Worx to realign their house brands and define new business opportunities.
A year's worth of research, strategy sessions, concepts and logistics - with lots of Cool Beans coffee to keep us perky.
Hundreds of possibilities, whittled down to a new umbrella brand: (Drum roll please) Crystal Rock.
Plus an evolved core house brand name for better market positioning.
Modernized identity and packaging systems for stronger brand recall.
New positioning. New internal communications.
Online. E-commerce. Social media strategies. New processes. New everything, really. And, a new opportunity:
Office products. 40,000+ supplies to broaden the relationship with their 100,000 current customers.
Our influence is on every touchpoint of the business - from marketing to sales to promotions to product development.
And with a soft launch of the new Crystal Rock in the summer and fall of 2010, it's coming to you.
A better blueprint for the next century. Delivered by Worx.

Crystal Rock

Services Used

Brand Analysis

A better understanding of where you are in the market, and what your opportunities for growth are.

A better blueprint for your ownable brand and how to package it across all channels – both internal and external.

A better optimization of your resources through the full-service integrated agency inside our walls.