A world-class provider of personal care. A great community hospital, up against great competition.
Enter Worx - to develop a strategy for how the Hospital should be positioned moving forward.
Research. Analysis. Trends. Focus groups. Interviews. Meetings. Meetings. More meetings. And ideas.
And a brand platform inspired by a two-year old's train book.
To create an ownable position.
A position that says, "come in."
"We understand."
And, "feel at home."
"The most unique hospital positioning I've ever seen," said one stakeholder.
"I can't avoid spending time with every piece," wrote one patient.
And a complete transformation of who they are. With a blueprint for who they can be.
A better clarification of a place that makes so many better.

New Milford Hospital

Services Used

Brand Analysis

A better understanding of where you are in the market, and what your opportunities for growth are.

A better blueprint for your ownable brand and how to package it across all channels – both internal and external.

A better optimization of your resources through the full-service integrated agency inside our walls.