Case Studies
- A true catalyst for the community. For over 150 years.
- Newtown Savings wanted a better voice for their service as both a bank and partner.
- By working with all constituents, Worx helped clarify what defines the Bank - and why thousands trust them.
- From a clear position and tone of voice, all communications are built.
- Helping build awareness.
- Open new locations.
- Provide valuable services.
- Promote new services.
- Do right in the community.
- And showcase the team that makes it all happen.
- One of the best community banks in the area - now, with a better story to tell.
Newtown Savings Bank
Among other successes, 2009 was the top mortgage lending year in the Bank's 154-year history and the Sign to Save promotion raised signed transactions by over 24%.
| Services Used | ||
Brand Analysis
|
Brand Architecture
|
Brand Activation
|
3 Things. At Worx, you get the three most valuable services a modern-day marketing partner can provide.
Brand Analysis
A better understanding of where you are in the market, and what your opportunities for growth are.
- Research
- Competitive Analysis
- Marketing Audit
- Market Positioning
- Ownability
- Common Sense
Brand Architecture
A better blueprint for your ownable brand and how to package it across all channels – both internal and external.
- Naming
- Positioning
- Personality & Voice
- Identity Systems
- Creative Platform
- Guidelines & Training
- Brand Management
Brand Activation
A better optimization of your resources through the full-service integrated agency inside our walls.
- Broadcast
- Web, Online & Digital
- Advertising & Direct
- Packaging
- Internal Communications
- Non-Traditional
- Social Media