Case Studies
- Sheaffer, one of the world’s most-recognized manufacturers of fine writing instruments, wanted a 2.0 look for its website.
- We saw it as a pivotal time to do something more: address the entire position of the brand and leverage it online.
- So we unearthed real consumer stories and created vignettes illustrating the brand’s personal appeal.
- We addressed business barriers – like customers wanting to know the differences between pen lines...
- ...by creating an interactive pen selector tool that recommends products based on an individual's style.
- And we gave loyal Sheaffer customers more ways to interact, share and connect.
- Plus, global site administrators can remotely update content, images and product finishes - in three languages!
- A website? Yes. But more so, an entire digital platform that makes stronger impressions and improves processes.
Sheaffer
Over 30,000 more consumers search Sheaffer's products online since the launch of the new website - saving the company thousands of man hours per year.
| Services Used | ||
Brand Analysis
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Brand Architecture
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Brand Activation
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3 Things. At Worx, you get the three most valuable services a modern-day marketing partner can provide.
Brand Analysis
A better understanding of where you are in the market, and what your opportunities for growth are.
- Research
- Competitive Analysis
- Marketing Audit
- Market Positioning
- Ownability
- Common Sense
Brand Architecture
A better blueprint for your ownable brand and how to package it across all channels – both internal and external.
- Naming
- Positioning
- Personality & Voice
- Identity Systems
- Creative Platform
- Guidelines & Training
- Brand Management
Brand Activation
A better optimization of your resources through the full-service integrated agency inside our walls.
- Broadcast
- Web, Online & Digital
- Advertising & Direct
- Packaging
- Internal Communications
- Non-Traditional
- Social Media