Case Studies
- One of the region's most authentic (and fun) experiences...
- ...with a legion of dedicated skiers and shredders.
- Ski Sundown was looking to optimize their marketing spend and broaden their cult following.
- Enter a Worx team full of snow bunnies, Aspen junkies, weekend warriors, oh... and research, analysis, and insight.
- Step one: Clarify the essence of the experience.
- Step two: Tell people that the mountain, is theirs.
- We found ways for Ski Sundown to leverage the brand in growth markets, and speak to new audiences...
- ...through online activation. Environmental. Print. Direct. TV. Radio. Emarketing. Geo-targeted social media advertising.
- Plus, a custom-built social experience integrated with augmented social media.
- Add all-time record snowfall, and heck, we look like marketing geniuses. :-)
- Business is up 10% overall – with record attendance from the Fairfield and Danbury, CT, markets.
- And more kids, families and snow crazies than ever saying, "This is my kind of mountain!"
Ski Sundown
SINCE WE'VE BECOME THEIR PARTNER, SKI SUNDOWN'S BUSINESS IS UP 10%, WHILE SETTING ALL-TIME ATTENDANCE RECORDS. OUR EFFORTS, IN THREE MONTHS TIME, INCREASED THEIR SOCIAL MEDIA VIEWERSHIP BY OVER 340%.
| Services Used | ||
Brand Analysis
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Brand Architecture
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Brand Activation
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3 Things. At Worx, you get the three most valuable services a modern-day marketing partner can provide.
Brand Analysis
A better understanding of where you are in the market, and what your opportunities for growth are.
- Research
- Competitive Analysis
- Marketing Audit
- Market Positioning
- Ownability
- Common Sense
Brand Architecture
A better blueprint for your ownable brand and how to package it across all channels – both internal and external.
- Naming
- Positioning
- Personality & Voice
- Identity Systems
- Creative Platform
- Guidelines & Training
- Brand Management
Brand Activation
A better optimization of your resources through the full-service integrated agency inside our walls.
- Broadcast
- Web, Online & Digital
- Advertising & Direct
- Packaging
- Internal Communications
- Non-Traditional
- Social Media