DATA ANALYSIS
Whoever sees things most clearly, wins. Win more with WORX.
Planning any marketing strategy without fundamental data is like building on sand. If you can’t trust or interpret your numbers, then sadly, you’re sunk. WORX data analysis services build you a solid foundation of accurate, aggregated data in order to make informed decisions about your sales and marketing plans. With a combination of strategic professionals and reporting technologies, WORX can assist in streamlining your go-to-market strategies, reacting to in-market customer behavior, creating tracking and dashboarding tools, and generating analytical insights. Gain the confidence (and revenue) that comes with a clearer picture, and win more, with WORX.
PERFORMANCE DASHBOARDS THAT MAKE SENSE OF YOUR DATA
It’s ten o’clock: Do you know where your marketing metrics are? Take comfort in the knowledge that you will be able to track progress and pull data at a moment’s notice with customized reports from WORX. Integrating with your digital platforms and data points, WORX delivers custom-made dashboards that follow the customer journey from marketing activation through lead generation. These living, breathing spreadsheets track the performance metrics you want to monitor – with data transparency as the guiding principle – so you can easily understand the data and effectively share with others. Finally, your sales and marketing team will have a real-time resource as a data-driven source of truth.
A VARIETY OF WAYS TO LEVERAGE DATA ANALYSIS
WORX client partners typically want data analysis at each important stage of the marketing process. WORX can perform analytical services like customer segmentation and historical web analytics to define the initial strategy; A/B testing, campaign tracking, and attribution modeling to optimize and assess in-market communications; and dashboards, reporting, and ROI analysis to determine value and future action steps. WORX data analysis at the beginning, middle, and end of a campaign is a key piece to helping your marketing win more.
GATHER DATA INSIGHTS ACROSS EACH MARKETING CHANNEL
The WORX team generates data analysis by using a variety of tools and platforms to extract information. A combination of quantitative and qualitative data is assessed to provide a comprehensive view of your customers and campaigns. The data-driven approach is not limited to digital marketing; WORX applies data analysis principles to all forms of marketing communications. If you’ve ever wondered what portion of your marketing is driving certain results, and why, WORX data analysis can provide the answers.
WORX DATA ANALYSIS SERVICES
- Customer Segmentation
- Web Analytics
- A/B Testing
- Campaign Tracking
- Attribution Modeling
- Voice of Customer Analysis
- Sales Leads Dashboards
- Marketing Performance Reporting
- ROI Analysis
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